I have to say the one thing that really frustrates me as an affiliate is to have a merchant cancel the relationship with me before even considering what they are canceling. I bring sales to many of the affiliate programs I have joined. Yes, there are some that simply don’t work out and get no sales from my sites. Yes, there are some that make a small amount of sales with my sites over time. But, merchants shouldn’t just cancel without looking closer. Communication is key.
For the time it takes to place up links, promote the page the affiliate links are on, get those pages listed in the search engines and the traffic that gets sent to the merchant, should all be factors in whether an affiliate should be cancelled or not. Affiliates, including myself, have a lot on their plates. Affiliates are extremely busy with many, many merchants. Not to mention the day-to-day routines of website maintenance, answering site emails, coming up with new content, communicating with and publishing author articles, preparing newsletters for updates, bookkeeping, and so much more.
If you cancel an affiliate without communicating, consider yourself banned from ever getting onto that affiliate’s websites again. Many affiliates these days run more than one website, covering many different topics and categories. The frustration runs deep with doing lots of work to give a merchant exposure in exchange for NOTHING! Well… except for being cancelled. Tossed away like trash.
I have had this happen from a merchant I was making 10k a year (in sales, not commissions) with, with merchants I was making a couple of sales a year with and of course in other cases, no sales.
Merchants should care about their affiliates. If the affiliate doesn’t answer or can’t place up links right away, it is because they are busy with a lot of other tasks, including the many other merchants they deal with. Those merchants who become friends with their affiliates will have a better relationship with them. Stop signing your affiliate newsletters: “The merchant team”. Personalize and become friends with them. If you reach out and still can’t seem to contact them, and you would really like to get to know them, offer some special deals, even up front cash like an advertiser does. Buy a spot in their newsletter. Do something to gain a meaningful relationship.
Relationships are give and take. Both parties, merchants and affiliates, have to give something to keep the friendship growing. If the affiliate feels like they keep working for a merchant and get no commissions, no compensation what so ever, they aren’t going to be happy. They will search for better merchants who care about them.
Let’s wrap this by saying that affiliates will join merchant’s programs that just don’t perform for them. If there is a friendship, both sides have been trying different things to prosper. However, not all programs work, and the affiliate relationship will end. But, at least they tried! And it doesn’t necessarily mean that the friendship should end. These types of friendships can bring other networking possibilities in the future.
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Comments: 1.
10K a year and dropped?
They weren’t losing money on you I assume, so do you have a clue as to why they would cut their own income off?
Comment by Xerraire — 9/13/2006 @ 12:47 pm
2.
I have no idea why. It was a message signed by the “Affiliate Team”. They never sent a personal email during our whole relationship. They moved from one affiliate service provider to another which made me have to change out all links. After they ended the affiliate relationship, I had to remove all of the links again. That was enough. I will never place their links again. Unless they paid me at least 20k to make up for all of the hard work I did for them over the years and lack of relationship.
Comment by Wendy Shepherd — 9/13/2006 @ 1:16 pm
3.
How rude was that!!!! People like that you can definitly do with out and look at it this way it is their loss and now your free to add another grateful client!!!! Have a great weekend.
Blessings, Stephanie
Comment by Stephanie — 9/15/2006 @ 6:06 pm